In the aisles of global supermarkets—surrounded by loud claims and complicated labels—I was searching.

Not just for food, but for honesty.

Living abroad made me deeply aware of what went into the products I consumed. Too often, so-called “healthy” brands were hiding behind artificial sweeteners, hidden sugars, and chemical additives. The more I searched, the clearer it became: truly clean, nourishing, and trustworthy food was rare.

That realization sparked a powerful question:

What if there was a brand that offered real nutrition, with nothing to hide?

What if we could bring the timeless wisdom of Indian food to the modern world?

What if people everywhere could reconnect with food that comes straight from the earth?

I knew the answer would only be found back home—in India. Not just the land of my birth, but the keeper of a rich, ancient nutritional heritage. For centuries, India has nurtured a wealth of ingredients, remedies, and culinary traditions that have healed, nourished, and sustained generations.

Back home, I found my inspiration in the person who shaped my earliest experiences with food—my mother, Seema. She carried within her the wisdom of India’s kitchens: the art of combining local ingredients, natural remedies, and mindful preparation to create food that feeds both body and soul.

Together, we began building what the world was missing.

Roohted, a clean-label food brand that bridges nature, nourishment, and truth.
A brand that believes food should be simple, transparent, and deeply rooted in tradition.

From India’s fertile soil to global shelves, Roohted is on a mission to share the purity of our heritage with the world, proudly and honestly. Because India’s gift to the global table isn’t just spice and flavor; it’s the timeless promise of nourishment that is clean, authentic, and full of life.